PESTA RAYA MONSTR 2024
In PRM 2024, Monstr has further strengthened its sales strategy by increasing its outlets to 13 in areas with high sales potential.
Among them are:
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Setia City Mall, Setia Alam
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Kompleks PKNS, Shah Alam
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Central i-City, Shah Alam
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MyTown Shopping Center, KL​
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Berjaya Times Square, KL
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SOGO, KL
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AEON Mall, Cheras
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Kompleks PKNS, Bangi
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EVO Mall, Bangi
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Plaza Metro, Kajang
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Anjung Putrajaya
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Star Vendor KLCC, KL
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Celebfest Ramadan, Singapore
At PRM 2024, Monstr also brought something different by offering
99 TYPES OF KUIH RAYA
throughout the campaign. This gives customers an advantage to get modern and traditional cakes such as pineapple tarts, semperit, and many more
Monstr improved its marketing strategy in 2024 by collaborating with legendary Malaysian actors, Wan Maimunah & Norliah Ghani to market Grandma's Fruitcake and Chocolate Kurma Fruitcake
Monstr chose these two actors because of the impact of acting on the local community which has the potential to become an attraction especially during the festive season. It turns out that this strategy is effective and has an impact on sales results
